Good Life Insurance: +50% customers with a professional website

The problem

Good Life Insurance offered its insurance services without a strong online presence. That had three consequences:

• They were losing potential customers: people looking for the company couldn’t find a trustworthy place to learn about it.
• Sign-up was slow and manual, which held back people who did want to buy.
• Information about their services was hard to find, so the same questions kept coming up.

The solution

Working together with the company’s team, I built a professional website that solved those three points:

• A site that presents the company and its services clearly and builds trust with people arriving from social media.
• An automated sign-up process that replaced manual registration.
• Service information organized and easy to access, instead of relying on one-to-one messages.

The results

• The company now has a professional website.
• The sign-up process is automated.
• +50% customers after promoting the site on social media.
• +40% company growth following that increase.

What other businesses can take from this

This case shows something common in small businesses: social media brings visits, but without a site that explains the service well and makes the next step easy, many of those visits are lost. If your business is in a similar spot, a landing page or custom development with automated sign-up can be the starting point.